The tweet below is outrageous in its suggestion but emblematic of an unappreciated source of content. The Big 12 payouts are also considerably lower than SEC and Big 10 payouts.įor Pac-12 football, the situation is both serious and laughable. which necessitated a name change for the conference it became the Pac-12 Conference. Sports media experts predict, whatever the 2024, Pac-12 (or 10) puts together, the payouts to each school will be below Big 12 payouts. The year 2011 saw a drastic realignment of teams in Division I FBS. Even major streaming properties have so far balked on high-dollar deals with the Pac-12. The major linear broadcast (as in traditional TV, distributed through cable or satellite) entities are unwilling to pay big bucks for Pac-12 games. And interest in the television product, provided by 2024, Pac-12 teams, is dwindling. ![]() Not only has the Los Angeles media market been lost to the Big 10, media companies no longer calculate future eyeballs on the basis of TV households. The lack of interest is symbolized by the inability of the conference to gain a new media rights deal. Instead of scandal, the current problem is a lack of interest. A vanilla version of Pac-12 history is available here.įast forward to today and the conference is floundering, with little likelihood of stabilizing as a ‘Power’ conference. The conference grew and became the Pac-10 in 1978 and the Pac-12 in 2010. The next iteration was the Big Six in 1962, and the Pacific 8 in 1964. Washington, Cal, USC, UCLA and Stanford formed the Athletic Association of Western Universities. Bickering, distrust and more scandal led to the end of the PCC in 1959. Other disagreements among the remaining members were given added fuel from an Oregon scandal in 1951. Idaho, USC, Montana and UCLA were late additions in the 1920s.Īfter a disagreement, Montana dropped out in 1950. Washington State joined in 1918 and Stanford was added in 1919. The Pacific Coast Conference came together in 1915 with the association of Cal-Berkeley, Washington, Oregon and Oregon State. There has been plenty of turmoil in college football’s history from the west coast of the U.S.
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